Pay-Per-Click (PPC) advertising is the most profitable and popular form of online advertising. It allows you to target ‘wallet out’ ready-to-buy customers that are in desperately searching for your product or service. If you aren’t investing in Google Ads or other PPC platforms, you will be giving market share to your competitors – and more importantly you are missing out on sales.
You may have run Google Ads in the past and were left saying “Google Ads doesn’t work for our business”. If this sounds familiar, the chances are you were either managing them yourself and burning cash – due to a lack of know-how – or had an amateur agency running it that simply looked at clicks and traffic, rather than conversions.
Getting Google Ads to be profitable can be hard work if you don’t have the know-how or experience. If you have set up your campaign yourself, to test the water, it’s likely you are bidding on irrelevant and costly keywords – and you are burning your cash quicker than a Saudi prince in a Versace store!
Or, if you have a PPC agency running it for you – it’s likely they are simply focusing on clicks and traffic not conversions and revenue.
Our strategy is to create you a bespoke, high-converting landing page to send your PPC traffic to. Using direct-response copywriting and design to ensure this hard working landing page is generating you as many leads and sales as possible.
Some of the tools and technology we use to help our client’s Google Ads campaigns smash their competition out of the park